Trade fair presenter Franziska Zimmermann

For brands that want to stand out!

At trade fairs, the first impression counts – and it has to be a good one.

I am Franziska Zimmermann, trade fair presenter with 20 years of stage experience, business understanding and a clear feeling for target groups, language and impact.

What makes me special? I combine confident stage presence with real sales experience and a Background from over 15 years in the corporate world.

As a former Head of Business Development at a renowned management consultancy, I know how to present products that require explanation in a comprehensible, credible, and attention-grabbing manner – live, hybrid, or digital.

Whether Product presentation, Interviews & Panels, show or international press conferenceI will make your trade fair appearance a real attraction. And I will moderate fluently throughout. German and English.

What distinguishes me as a trade fair host & presenter

20 years of stage & camera experience

15 years of corporate and sales know-how

Combining presence, strategy & authenticity

German & English

Social media support as a bonus for your event reach

Frequently asked questions about trade fair moderation

Which trade fairs do I moderate?

I moderate at trade fairs and consumer exhibitions throughout Germany (e.g., bauma in Munich, IFA in Berlin, Agritechnica in Hanover, LogiMAT in Stuttgart, Accounting Summit in Düsseldorf, etc.) and worldwide. For example, I have also worked as a moderator at the MWC, the Mobile World Congress in Barcelona.

My background in management consulting gives me a broad understanding of various industries, from automotive and mechanical engineering, through tech, AI and robotics, to pharmaceuticals and healthcare.

Generally, I quickly familiarize myself with new topics – and get to the point with complex content.

What does a trade fair moderation look like?

Ideally, I work closely with you. I develop each moderation concept individually, tailored to your goals, your brand, and your target audience. Whether it's product demos, expert interviews, interactive formats, or social media content – together we'll create a presentation that stands out, captivates, and leaves a lasting impression.

I also have experience with press and investor conferences at trade fairs with an international audience and live streams!

How much does a trade fair moderator cost?

It depends on the scope – B. Days of deployment, preparation, desired format, language (German or English or bilingual).

My daily rate for trade fair moderation is in the lower four-figure range. I would be happy to provide you with a non-binding, customized quote!

Why work with me as a trade fair host & presenter?

Customer feedback 1 trade fair moderation:

„Franziska is a professional host with both professional skills and intelligence.

Her bilingual ability makes her an ideal fit for our IFA product launch event. In scenarios requiring audience engagement and energizing the atmosphere, she also performs exceptionally well.

With a strong sense of responsibility, she maintains smooth communication proactively and often proposes better solutions.

It has been a great pleasure to collaborate with her, and we look forward to more opportunities to invite her as the host for our future events.“

(Xinxin LI – Brand Events Specialist @Aiper)

Customer feedback 2 trade fair presenter:

„Franziska delivered excellent support for CNH during our International Tech Days at Agritechnica in Hanover. She conducted all interviews and panel discussions with clarity, energy, and professionalism, creating an engaging experience for our global investors and media audience.

At the New Holland booth, she also contributed greatly to our product launches and live presentations. With her natural presence, she drew attention and gave each session a dynamic and welcoming feel.

Thank you, Franziska, for yours fantastic support at the show — we look forward to working with you again!“

(Marie Mouton, Brand Communications Global @CNH Group / New Holland)

Customer feedback 3 trade fair presenter:

„"Dear Franziska, I would like to thank you very much: the collaboration for the LogiMAT trade fair Stuttgart It was fruitful from beginning to end.

Thank you for your energy, your commitment, your professional approach and yours humorous and warm manner, which I believe can also (or especially?) be very useful in B2B topics.

You made a huge impression on our whole team. It felt like you were the center of attention for those two days (and before). a true Swisslogger!

It's great that you also have other things besides the lounge. Social media mischief "You did with us!" 🙂

(Matthias Woort, Senior Marketing Manager EMEA, Swisslog GmbH)