{"id":993401,"date":"2026-11-08T11:24:06","date_gmt":"2026-11-08T10:24:06","guid":{"rendered":"https:\/\/franziskazimmermann.de\/?p=993401"},"modified":"2026-11-09T10:31:13","modified_gmt":"2026-11-09T09:31:13","slug":"sales-summit-2026-duesseldorf","status":"publish","type":"post","link":"https:\/\/franziskazimmermann.de\/en\/blog\/sales-summit-2026-duesseldorf\/","title":{"rendered":"Sales Summit 2026 in D\u00fcsseldorf: AI, Leadership and the Future of Sales"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">Two days, a packed main stage, and a topic currently on the minds of every sales organization: How is artificial intelligence changing B2B sales, and what will remain the domain of humans? On November 4th and 5th, 2026, I had the pleasure of moderating the Sales Summit Main Stage program in D\u00fcsseldorf. Here are my key impressions and insights.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f5efea;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The most important points in brief<\/h3>\n\n\n\n<ul class=\"wp-block-list fz-list-spaced\">\n<li><strong>AI is moving to the center of sales:<\/strong> AI agents build pipelines, analyze customer conversations, and suggest the next logical step. According to Yannick de Jong, at Stepstone, a call based on such signals generates ten times more revenue.<\/li>\n\n\n\n<li><strong>Humanity remains the difference:<\/strong> Relationship building, listening, and emotional intelligence were the most frequently cited success factors on stage, especially as AI takes over routine tasks.<\/li>\n\n\n\n<li><strong>Leadership needs new goals:<\/strong> From \u201ewrong goals make you sick and unsuccessful\u201c to clear priorities under pressure: Many contributions questioned the classic goal management approach.<\/li>\n\n\n\n<li><strong>Next appointment:<\/strong> The <a href=\"https:\/\/www.salessummit.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service &amp; Sales Summit<\/a> It will take place again on November 23 and 24, 2027 at the B\u00f6hler site in D\u00fcsseldorf.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Service &amp; Sales Summit 2026: Trade fair and conference for B2B sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Service &amp; Sales Summit, the trade fair and conference for sales and service innovations, took place for the fifth time in 2026 and for the first time in D\u00fcsseldorf: on the B\u00f6hler site, a former industrial area with brick halls, steel beams and plenty of space.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" data-id=\"993391\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang.jpg\" alt=\"Entrance to the B\u00f6hler site in D\u00fcsseldorf with a welcome banner for the Service &amp; Sales Summit 2026\" class=\"wp-image-993391\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang.jpg 1600w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/areal-boehler-duesseldorf-sales-summit-2026-eingang-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">B\u00f6hler Area, D\u00fcsseldorf<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"993396\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler.jpg\" alt=\"Expo hall of the Service &amp; Sales Summit 2026 in the B\u00f6hler area of D\u00fcsseldorf with exhibitors and visitors\" class=\"wp-image-993396\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler.jpg 1600w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler-300x169.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler-1024x576.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler-768x432.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler-1536x864.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/sales-summit-2026-expo-halle-areal-boehler-18x10.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Expo Hall<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:28px\">My role: two days as conference moderator of the Sales Summit Main Stage<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Two conferences and a trade fair under one roof: At the <a href=\"https:\/\/www.servicesummit.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Summit<\/a> The main stage focused on the future of customer service, where <a href=\"https:\/\/www.salessummit.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Summit<\/a> The main stage, themed \u201eThe Future of Sales,\u201c focused on B2B sales. In addition, there were masterclass stages, a large expo hall, and a dedicated startup area. Organizers reported over 1,500 attendees, more than 150 speakers, over 100 exhibitors, and more than 45 hours of programming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On both days I worked as <a href=\"https:\/\/franziskazimmermann.de\/en\/conference-moderator\/\">Conference moderator<\/a> I guided the audience through the Sales Summit Main Stage program, moderated the keynote speeches, led the Q&amp;A sessions, and presented the Startup and Speaker Awards. The panels were moderated by experts from the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For me, it was a bit of a home game. As I revealed in my opening remarks on stage: \u201eI used to be one of you.\u201c I worked in sales for many years, including as Head of Business Development at a management consultancy. So I was all the more pleased to guide the audience through these two days.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1706\" height=\"2560\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-scaled.jpg\" alt=\"Conference moderator Franziska Zimmermann will moderate the Sales Summit Main Stage 2026 in D\u00fcsseldorf.\" class=\"wp-image-993388 size-full\" style=\"object-position:50% 30%\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-scaled.jpg 1706w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-200x300.jpg 200w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-683x1024.jpg 683w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-768x1152.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-1024x1536.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-1365x2048.jpg 1365w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/Konferenzmoderatorin-Duesseldorf-Sales-Summit-Franziska-Zimmermann_9156-8x12.jpg 8w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI and Transformation in Sales<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026.jpg\" alt=\"Liesel Klokkers from Salesforce during the opening keynote at the Sales Summit 2026\" class=\"wp-image-993397 size-full\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026.jpg 1600w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/salesforce-keynote-liesel-klokkers-sales-summit-2026-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Salesforce: When CRM comes to the people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The opening keynote was delivered by Liesel Klokkers, Senior Director of Solution Engineering at Salesforce, together with Lead Solution Engineer Lukas Fahnroth. Their starting point likely resonated with everyone in the room: After a client meeting, the next appointment is already scheduled, and the notes never make it into the CRM. These knowledge gaps cost revenue because the context is missing at the crucial moment.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce's answer: In the future, you won't even need to open the CRM anymore, because it will be located where you already work. Sales teams will access customer data, workflows, and next-step recommendations from Slack, Microsoft Teams, or AI assistants like ChatGPT and Claude, using only the same access rights they have in the CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents work behind the scenes: They analyze customer conversations and automatically update the CRM, answer incoming inquiries on the website, and independently build new sales pipelines. The sales representative always approves the plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Startups: AI solutions in a five-minute pitch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The topic became particularly tangible during the startup pitches on the Sales Summit Main Stage: On both days, a total of 17 young companies each had five minutes to present their sales solutions. Almost all of them relied on AI. The audience selected these three winners via app:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sleak (Rank 1):<\/strong> AI coaches and virtual conversation partners allow sales teams to realistically practice customer conversations and negotiations, in 35 languages and with feedback after each conversation. According to founder Philipp Heideker, more than 17,000 people in over 500 companies are already training on the platform.<\/li>\n\n\n\n<li><strong>telli (2nd place):<\/strong> AI agents that handle phone calls: from customer service callbacks to appointment scheduling with leads, multilingual and with CRM integration.<\/li>\n\n\n\n<li><strong>System One Labs (3rd place):<\/strong> Machine learning models from behavioral research that analyze CRM data and provide sales staff with personal coaching impulses, for example if a customer stays too long.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">ACO: Less Processing \u2013 More Selling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the first day, Rouven Gehrmann and Niklas Lorenzen from ACO demonstrated what AI and automation look like in real-world business operations. While the name might not be familiar to everyone, most people have likely encountered their products. ACO is the market leader in drainage technology, a family-owned company from Schleswig-Holstein with approximately 5,400 employees and \u20ac1.2 billion in annual revenue. Its Customer Sales Service, with around 90 employees, processes approximately 60,000 orders and 90,000 quotes each year. The goal: to transform the sales support department from a cost center into a profit center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An AI system that ACO has been using since 2021 now automatically creates 69 percent of order documents. The time saved is invested in sales: A dedicated object management system tracks around 3,000 sales opportunities, and a machine learning model in the CRM helps assess which of these are likely to succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I found one lesson from the presentation particularly honest: ACO shelved an AI project that was supposed to automatically translate specifications into offers because employees weren't using it in their daily work. Instead of constantly developing new tools, the company is now focusing on better integrating its existing systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Humanetics Digital: The transformation from physical to digital sales<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat.jpg\" alt=\"Frank Mager of Humanetics Digital Europe during his keynote address at the Sales Summit 2026 in D\u00fcsseldorf\" class=\"wp-image-993455 size-full\" style=\"object-position:50% 30%\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat.jpg 1067w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat-200x300.jpg 200w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat-683x1024.jpg 683w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat-768x1152.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat-1024x1536.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/frank-mager-keynote-sales-summit-2026-hochformat-8x12.jpg 8w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Frank Mager, Managing Director of Humanetics Digital Europe, opened the second day with an honest story of transformation. While few people are likely familiar with the name Humanetics, almost everyone knows its products. Humanetics is the market leader for crash test dummies and now also develops digital human models, for example, for virtual crash tests and ergonomic simulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He recounted the story of an established software business's transition from license sales to subscriptions. The product itself wasn't the problem, but rather the sales incentives. As long as licenses were more financially attractive to salespeople, the transition barely progressed. Only with adjusted targets and commissions did the subscription business grow from zero to more than half of the revenue within three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His presentation was packed with valuable insights from real-world experience. My favorite: An experienced consultant who switched to US sales initially struggled to acquire new clients. But then his existing clients suddenly started using the software much more intensively and purchased additional modules. This led to the creation of today's Customer Success Team. For Mager, this proves that the customer relationship doesn't end with the sale, but rather begins there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His lesson: Product, customer service, and sales must be aligned, otherwise even a good innovation will fail. This earned him first place in the Speaker Awards on the second day.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can find more information about my work related to AI and tech conferences on my page as <a href=\"https:\/\/franziskazimmermann.de\/en\/ai-moderator\/\">AI moderator<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leadership, goals and sales philosophy<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:auto 34%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Robert Brummer: Wrong goals make you sick and unsuccessful<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most personal presentation came from Robert Brummer, Managing Director of AMI Germany and a sales strategy consultant. He spoke entirely without PowerPoint, using only a flip chart and a provocative thesis: goals make you sick and unsuccessful. He then clarified: wrong goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He spoke of his passion for triathlon, which almost became an addiction, of his first Ironman, and of how a thirst for adventure turned into a purely performance-oriented goal. This had consequences that led him to rethink his approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The transfer to sales: Those who only work towards the next won project or the annual goal often experience no joy upon achievement, but only brief relief until the next goal comes along.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026.jpg\" alt=\"Robert Brummer of AMI Germany during his keynote address at the Sales Summit 2026 in front of a flipchart\" class=\"wp-image-993394 size-full\" style=\"object-position:50% 25%\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026.jpg 1067w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026-200x300.jpg 200w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026-683x1024.jpg 683w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026-768x1152.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026-1024x1536.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/robert-brummer-keynote-sales-summit-2026-8x12.jpg 8w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>His antidotes for everyday sales challenges:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examine goals with a focus on \u201ewhy\u201c and, above all, \u201ewhat for\u201c:<\/strong> This reveals whether it's driven by ego or a genuine concern.<\/li>\n\n\n\n<li><strong>Conducting initial consultations without a specific goal:<\/strong> create a good atmosphere and truly understand the customer.<\/li>\n\n\n\n<li><strong>Three questions for everyday sales:<\/strong> Are we doing the right thing? Are we doing it often enough? Are we doing it well?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The audience rewarded him with second place in the Speaker Awards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading fz-new-talk\">Stepstone: Leading Backwards, because revenue is just a rearview mirror<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026.jpg\" alt=\"Yannick de Jong from Stepstone during his keynote \u201eLeading Backwards\u201c at the Sales Summit Main Stage 2026 in D\u00fcsseldorf\" class=\"wp-image-993461 size-full\" style=\"object-position:45% 40%\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026.jpg 1280w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026-240x300.jpg 240w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026-819x1024.jpg 819w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026-768x960.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026-1229x1536.jpg 1229w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/yannick-de-jong-stepstone-keynote-sales-summit-2026-10x12.jpg 10w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">To introduce the Stepstone keynote, I posed a question to the audience: When reading a gripping book, who sometimes reads the last page first? Probably very few people, since nobody wants to know how the story ends beforehand. But in sales, that could be a pretty good idea: first decide how the story should end, and then consider what we need to do today to ensure it's written exactly that way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was precisely the focus of the keynote address on the second day by Yannick de Jong, Senior Director of SMB Sales and Managing Director of Stepstone's sales companies. His central message: Revenue is a rearview mirror. It shows where you've been, but not where you should be headed. Instead of managing results, Stepstone therefore shapes the behavior that generates results. De Jong calls this \u201eLeading Backwards\u201c: starting with the desired customer outcome and working backward to align everything with it. In other words, reading the last page first.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stepstone's data-driven sales approach demonstrates how this works in practice: Around 1.5 million data points are condensed daily into approximately 2,000 sales signals, indicating which company should be contacted, when, and about which topic. According to de Jong, those who make calls based on these \u201eNext Best Action\u201c signals generate ten times more revenue per call; roughly 60 percent of new customer revenue is already generated this way. The algorithm doesn't replace anyone; it simply helps to better choose the timing, the customer, and the content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The panels: First-hand practical experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the keynote speeches, seven panel discussions shaped the program of the Sales Summit Main Stage, covering topics ranging from \u201eSales in Transition\u201c and \u201eWomen in Leadership in Sales\u201c to \u201eHybrid &amp; Remote Sales,\u201c \u201eSales Under Pressure,\u201c sales tools, international sales leadership, and the \u201eWar for Talent.\u201c These discussions were moderated by experts from the field. The audience even awarded three panelists with a Speaker Award. Here are a few impressions from their sessions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales in transition: Platform, consulting, people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first panel of the summit, moderated by Heike Seltmann (Neovista Consulting), focused on how sales organizations are responding to changing customers, consolidated markets, and AI. Janine Will (Bikeleasing) described the shift from selling individual products to a multi-benefit platform. Her company has made a clear commitment to its employees: no one will be laid off because AI is taking over jobs. Instead, people will be further developed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her vision of the salesperson of the future: AI processes data, but people win and retain customers, and for that, emotional intelligence is paramount. The audience recognized this: Janine Will received one of the Speaker Awards that evening.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026.jpg\" alt=\"Panel Sales under pressure at the Sales Summit Main Stage 2026 in D\u00fcsseldorf\" class=\"wp-image-993392 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026.jpg 1600w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/panel-sales-unter-druck-sales-summit-2026-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Sales under pressure: Resilience as a hard skill<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How sales teams can remain effective under pressure was the topic of discussion on the panel moderated by Gianna Di Lorenzo (conSensio, ESMT Berlin). Resilience is not just a feel-good topic, but according to the Future of Jobs Report 2025, one of the most important skills for the future. Julia Goldt (Page Executive) spoke openly about the lack of a culture of learning from mistakes in sales, while Philipp Gruner (GEA) discussed the importance of clear priorities: if everything is important, then nothing is. Axel Pollmanns gave the audience three questions to ponder for the evening: What went well today? What did I learn? What am I looking forward to tomorrow?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audience voted Julia Goldt into first place in the Speaker Awards of the first day.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Tools: AI in a high-security environment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the panel \u201eSales Technologies &amp; Sales Tools,\u201c moderated by Dennis Nenner, Oliver Jahnke from secunet demonstrated how AI can function even where data is restricted: with an internal offline AI that accesses the company's knowledge base and provides support, for example, in tendering processes. The audience voted him third in the Speaker Awards for the second day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A detour to the Service Summit Main Stage: Ranga Yogeshwar on AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the lunch break on the second day, I treated myself to a little detour: over to the Service Summit Main Stage, where science journalist Ranga Yogeshwar was giving his keynote address, \u201eNext Exit: The Future.\u201c I couldn't hear the whole talk because my own stage was calling. But even the first 25 minutes were packed with information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yogeshwar explained why language is the real game-changer for current AI: only since Transformer models have machines been able to handle the ambiguity of human language. And language is the tool of service and sales. At the same time, he warned against the \u201edigital oracle\u201c: an AI that makes decisions without us being able to understand why. As an example, he recounted how an AI attributed a book to him that he never wrote and that doesn't even exist.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"993475\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-1024x682.jpg\" alt=\"Packed hall at the B\u00f6hler site: Ranga Yogeshwar during his keynote address at the Service Summit Main Stage 2026 in D\u00fcsseldorf\" class=\"wp-image-993475\" style=\"object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-1024x682.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-1536x1023.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler-18x12.jpg 18w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-service-summit-2026-volle-halle-areal-boehler.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Packed hall for Ranga Yogeshwar<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"993474\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-1024x683.jpg\" alt=\"Ranga Yogeshwar on stage at the Service Summit 2026, with a quote from John Maynard Keynes in the background.\" class=\"wp-image-993474\" style=\"object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf-18x12.jpg 18w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/ranga-yogeshwar-keynote-service-summit-2026-duesseldorf.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ranga Yogeshwar quotes John Maynard Keynes<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A live poll in the hall proved interesting: \u201eMany AI results are not transparent \u2013 would you still use them?\u201c 106 participants voted yes, 43 no. So, a good 70 percent would use AI despite the lack of transparency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yogeshwar's conclusion: Critical thinking is becoming the most important skill. Or, to quote John Maynard Keynes: The difficult thing is not coming up with new ideas, but letting go of old ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startup Awards and Speaker Awards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On both days, the audience could vote via app for which speakers, panelists, and startups impressed them most on the Sales Summit Main Stage. Here are the results:<\/p>\n\n\n\n<p class=\"fz-award-head wp-block-paragraph\"><strong>Sales Summit Startup Awards 2026<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list fz-award-list\">\n<li>Sleak, Philipp Heideker<\/li>\n\n\n\n<li>telli, Max Bernhardt<\/li>\n\n\n\n<li>System One Labs, Dr. Felix Haag<\/li>\n<\/ol>\n\n\n\n<p class=\"fz-award-head wp-block-paragraph\"><strong>Speaker Awards Day 1<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list fz-award-list\">\n<li>Julia Goldt, Page Executive<\/li>\n\n\n\n<li>Robert Brummer, AMI Germany<\/li>\n\n\n\n<li>Janine Will, Bike Leasing<\/li>\n<\/ol>\n\n\n\n<p class=\"fz-award-head wp-block-paragraph\"><strong>Speaker Awards Day 2<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list fz-award-list\">\n<li>Frank Mager, Humanetics<\/li>\n\n\n\n<li>Sophia Krekel, DERTOUR Germany<\/li>\n\n\n\n<li>Oliver Jahnke, secunet<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Congratulations to all the winners!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"993399\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-1024x683.jpg\" alt=\"Winners of the Speaker Awards Day 1 at the Sales Summit 2026 with presenter Franziska Zimmermann\" class=\"wp-image-993399\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026-18x12.jpg 18w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-awards-tag-1-sales-summit-2026.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Speaker Awards Day 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"993398\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-1024x683.jpg\" alt=\"Frank Mager from Humanetics wins the Speaker Award Day 2 at the Sales Summit 2026\" class=\"wp-image-993398\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026-18x12.jpg 18w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/speaker-award-frank-mager-sales-summit-2026.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Speaker Award Day 2: Frank Mager<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"993400\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-1024x683.jpg\" alt=\"Winners of the Sales Summit Startup Awards 2026 on stage in D\u00fcsseldorf\" class=\"wp-image-993400\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf-18x12.jpg 18w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/startup-awards-sales-summit-2026-duesseldorf.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Startup Awards 2026<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Back to the 90s: Aftershow and start of day 2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And because a good summit isn't just about learning on stage, but also about networking at the bar: The first evening ended in the after-show lounge with the legendary beer pong tournament and a trip back to the 90s, when Loona sang \u201eBailando\u201c live. From the future of B2B sales back to the 90s, all in a single day.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" data-id=\"993390\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026.jpg\" alt=\"Aftershow Lounge of the Sales Summit 2026 with live performance and audience\" class=\"wp-image-993390\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026.jpg 1600w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026-300x200.jpg 300w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026-1024x683.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026-768x512.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026-1536x1024.jpg 1536w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-lounge-sales-summit-2026-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Aftershow Lounge<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" data-id=\"993442\" src=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026.jpg\" alt=\"Loona live at the after-show party of the Sales Summit 2026 in D\u00fcsseldorf\" class=\"wp-image-993442\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026.jpg 1067w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026-200x300.jpg 200w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026-683x1024.jpg 683w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026-768x1152.jpg 768w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026-1024x1536.jpg 1024w, https:\/\/franziskazimmermann.de\/wp-content\/uploads\/2026\/11\/aftershow-loona-live-sales-summit-2026-8x12.jpg 8w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><figcaption class=\"wp-element-caption\">Loona live in the aftershow lounge<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The next morning dawned with sunshine as we began day two. Here's my short greeting from the stage:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-e2ec65a9 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Presenter Franziska Zimmermann is beaming like the sun \u2013 SALES Summit 2026 D\u00fcsseldorf\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/XGDF3cup1gE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Presenter Franziska Zimmermann at the start of day 2 of the Sales Summit 2026<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Feedback on my moderation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I was particularly pleased with this feedback after the summit:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eGreat charisma, great voice, very courteous yet humble. Thank you for the excellent moderation at the Sales Summit.\u201c<\/p>\n<cite><strong>Robert Brummer<\/strong>, Managing Director AMI Germany, Speaker Award 2026 (2nd place)<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eFranziska can excite any room! Incredible energy and makes everyone feel like it's full house. Thank you for the moderation.\u201c<\/p>\n<cite><strong>Max Bernhardt<\/strong>, telli, Startup Award 2026 (2nd place)<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eGreat performance, Franziska! Thank you so much for the energy and power on stage.\u201c<\/p>\n<cite><strong>Dieter Reitz<\/strong>, Sales Manager e-chain\u00ae Germany, igus SE &amp; Co. KG<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eDear Franziska, your moderation was fantastic \u2013 and the after-show party was amazing! Thank you to the organizers for the great atmosphere at the Sales Summit &amp; Service Summit and a thoroughly successful finale with \u201eBailando\u201c Loona!\u201c<\/p>\n<cite><strong>Frank D\u00f6rrstein<\/strong>, Sales Manager, aixom<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">My conclusion as a moderator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite all the enthusiasm for AI agents and automation, almost every presentation boiled down to the same point: technology saves time, but trust is built between people. That's precisely why I enjoy moderating conferences like this so much: making technically complex content understandable, showcasing speakers in the best possible light, and engaging the audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the team at <a href=\"https:\/\/www.trailblazer.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazer Summits<\/a> Thank you for your trust, to all the speakers and startups for the inspiration, and to the fantastic audience. See you again in 2027 at Areal B\u00f6hler!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you planning a conference, congress, or sales event? Learn more about my work as <a href=\"https:\/\/franziskazimmermann.de\/en\/conference-moderator\/\">conference moderator and host<\/a> or as <a href=\"https:\/\/franziskazimmermann.de\/moderatorin-duesseldorf\/\">Presenter in D\u00fcsseldorf<\/a> or <a href=\"https:\/\/franziskazimmermann.de\/en\/contact\/\">Please contact me directly.<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions about the Sales Summit 2026<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">When and where did the Sales Summit 2026 take place?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Service &amp; Sales Summit 2026 took place on November 4th and 5th, 2026 at the Areal B\u00f6hler in D\u00fcsseldorf, for the first time in D\u00fcsseldorf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What topics were the focus?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Sales Summit Main Stage focused primarily on AI in B2B sales, sales management, resilience, women in leadership, and new sales models. Startup pitches and the speaker awards were also featured.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who won the Speaker Awards?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the first day, Julia Goldt (Page Executive) won ahead of Robert Brummer (AMI Germany) and Janine Will (Bikeleasing). On the second day, Frank Mager (Humanetics) was in the lead, ahead of Sophia Krekel (DERTOUR Germany) and Oliver Jahnke (secunet).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When will the next Sales Summit take place?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next Service &amp; Sales Summit is scheduled for November 23 and 24, 2027, again at the B\u00f6hler site in D\u00fcsseldorf.<\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Recap of the Service &amp; Sales Summit 2026 at the B\u00f6hler site in D\u00fcsseldorf: AI agents in sales, leadership, Ranga Yogeshwar and the Speaker Awards \u2013 by presenter Franziska Zimmermann.<\/p>","protected":false},"author":3,"featured_media":993403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-993401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-recaps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Summit 2026 D\u00fcsseldorf: KI, F\u00fchrung &amp; 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